Case study · Maternity, newborn & family photography
One studio, six cities on Google.
A photography studio taken from one city to ranking in six, through city pages and local SEO.
01 The challenge
Impresio wanted bookings in new cities, but had almost no visibility there. Their website wasn’t built for local search, and local competitors ranked above them everywhere.
02 What we did
- 01
City keyword research
What families search for in each target city, and how hard each term is to win.
- 02
Portfolio-led redesign
A new website that leads with their photography, with a landing page for every city.
- 03
Local SEO
On-page SEO, location content and consistent business details across directories.
- 04
Google Business Profiles
A complete, optimised profile for each city, plus review management and booking.
03 The result
Impresio’s website now ranks across six cities, bringing in traffic and bookings well beyond their home city.
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